Owner directed mission:

To generate and allocate profit to the owners of DBI by means of optimised: Export sale of breeding stock from the Danish nucleus and multiplier herds.Export sale of breeding management solutions for in-house production of breeding stock for replacement within closed commercial herds.

Establishment and implementation of franchise agreements with foreign local based herds, that enables DBI to make local licence production and sale of breeding stock at destinations not reachable from Denmark or where competition make local production a necessity in order to compete.

Provision of extension services’ that enables optimum ROI for the customers and customer loyalty.

Customer directed mission:

To provide superior value to our customers through high-quality and high ROI-genetic solutions designed to meet customer needs better than all alternatives.